Jared A. Chambers

Who Am I?

I’m Jared A. Chambers, Sales and Marketing Strategist and authority on unified messaging frameworks for persuasion. My firm, Chambers Creative Communication, LC, specializes in Sales and Marketing alignment (or “Smarketing”) through Brand Strategy, Content Marketing, and Sales Enablement.

I spent more than 25 years in literally every kind of sales and marketing role you can imagine, from retail to high-tech, small to large, and B2C to B2B. Before that, I studied engineering and communication. Odd combo, you say? Well, I prefer to think of it as the unique skill stack of a problem solver!

See My Story

What Do I Do?

The premise of my work is simple: Decision makers avoid perceived risk. For your brand to be a credible option, they must perceive it as “top-tier.”

The objective? More opportunities. Faster conversion. Greater efficiency. The result? More revenue at higher profit. We all want that, right?

Yet just as universally, I see organizations view their failures to meet these goals as a people problem, where everyone just needs to work harder. Or smarter. Or follow instructions better. Or be more motivated. You get the idea: Put that coffee down! Coffee is for closers only!

I reject that view. Most people are remarkably consistent, capable, and motivated by perceived self-interest. Instead, I ask: do they operate under a clear and defined strategy, message, and process? Are they out there winging it, or conversely, smothering under a convoluted, choking bureaucracy of rules, scripts, and (dis)incentives. In other words, is there alignment between your sales and marketing, organizational goals, and ideal prospects?

I challenge the conventional, building from the ground up to position brands as category leaders. More signal. Less noise. I help my clients male more money.

Evaluate

• Strengths, weaknesses, opportunities & threats (SWOT) pertaining to sales & marketing alignment & resources
• Target audience & personas
• Competitive research & market intelligence
• Customer success & use cases 
• Current internal and external content
• Mission, vision, and values
• GTM strategies & resource mapping

Facilitate

• Dialogue with SMEs, management, sales and marketing
• Agreement upon a streamlined, consistent sales process, mapped to the buyer’s journey
• Alignment of internal stakeholders on UVP, positioning, goals, and KPIs of success
• Onboarding & continuing training
• Ad hoc consultation for critical advice

Formulate

• Key messaging & narratives 
• Traditional & digital content library
  • Website copy
  • Marketing collateral (inbound)
  • PR & thought leadership
  • Customer case studies
  • Campaign assets (outbound)
  • Sales playbooks, battle cards & tools
  • Presentation & proposal frameworks

Let Me Help