Ideas That Influence
Brand Strategy and Content For Sales, Marketing, and Advocacy
Meaningful Messages
I’m Jared A. Chambers, Communications and Content Strategist. My firm, Chambers Creative Communication, LC, advises and assists with Brand Strategy and Content for all areas of Sales, Marketing, and Advocacy.
With broad experience and deep expertise, I’m able to develop “what it is” and “how it works” into clear messages of “why it matters,” conveying unique value and establishing you or your brand as a class, category, or field leader.
What I Do
The premise of my work is a simple one: Most selections, choices, and buying decisions are narrowed to two to four possible “top-tier” options before a decision maker ever directly engages.
Put simply: Without being positioned within your category or field as a leader, through clear messaging and strategic content, what you offer isn’t and won’t be considered… AT ALL.
I help problem solvers and solution providers establish authority, advance ideas, and grow opportunities as leaders in their respective field or category with strategic positioning, messaging, and content. In my past corporate roles as a sales and marketing leader, I established strategy, managed teams and projects, and created content for growth-stage tech and SaaS firms in Healthcare IT, manufacturing automation, management consulting, and logistics. In each case, the brand was elevated to compete as a top-tier, best-in-class solution. As such, many of these brands were actually acquired by their competitors!
Today, I work with businesses, executives, experts, candidates, and organizations to enhance their perceived credibility and engage decision makers.
Evaluate
- Understand target audience and personas
- Research competition and market
- Gather client feedback
- Assess current internal and external content
- Define mission and jobs to be done
Facilitate
- Open a dialogue with SMEs, management, sales and marketing
- Define and streamline a consistent sales process within the buyer’s journey
- Align internal stakeholders on positioning, vision, and KPIs of success
Formulate
- Craft core value proposition and key messages
- Develop key materials and expanded content for library
- Deploy across traditional and digital media
More than 20 years. . .
Small companies, big companies, and independent projects: Across more than two decades, I’ve developed the sales, marketing, and leadership expertise to deliver complex, persuasive messages to sophisticated audiences and build mutually-beneficial relationships for the best of the best.
These leaders have trusted me to convey their top-tier value to their clients, partners, and audiences. Aren’t you as important?
