Who Am I?

I’m Jared A. Chambers, Fractional Smarketing Strategist and expert on persuasive messaging frameworks. My firm, Chambers Creative Communication, LC, specializes in Sales and Marketing alignment (“Smarketing”), and I work as a fractional executive, expert resource, and speaker.

I spent more than 25 years in literally every kind of sales and marketing role you can imagine, from retail to high-tech, small to large, and B2C to B2B. Before that, I studied engineering and communication. Odd combo, you say? Well, I prefer to think of it as the unique skill stack of a problem solver!

See My Story

What Do I Do?

I position brands as category leaders. More signal. Less noise. Higher revenue.

The premise is simple: Buyers avoid perceived risk, so credibility is a must. They want choices, but they need simplification.

Otherwise you lose sales, before you even knew the buyer existed. It’s a strategy, messaging, and leadership problem that I solve.

Unfortunately, many organizations have historically viewed sales failures as a people problem, where everyone just needs to work harder or be more motivated. You know the line: Put that coffee down! Coffee is for closers only!  This atmosphere leads to finger-pointing and blame, but not real alignment and accountability.

I challenge this outdated conventional thinking. Most people are remarkably capable, with the right clarity, consistency, and leadership. Does your sales and marketing team operate under a clear and defined strategy, message, and process? Are they out there winging it, or conversely, smothering under a convoluted bureaucracy of rules, scripts, and (dis)incentives. In other words, is there alignment between your sales and marketing, organizational goals, and ideal prospects? Smarketing provides that alignment, structured through my exclusive methodology:

Evaluate

• Strengths, weaknesses, opportunities & threats (SWOT) pertaining to sales & marketing alignment & resources
• Target audience & personas
• Competitive research & market intelligence
• Customer success & use cases 
• Current internal and external content
• Mission, vision, and values
• GTM strategies & resource mapping

Facilitate

• Dialogue with SMEs, management, sales and marketing
• Agreement upon a streamlined, consistent sales process, mapped to the buyer’s journey
• Alignment of internal stakeholders on UVP, positioning, goals, and KPIs of success
• Onboarding & continuing training
• Ad hoc consultation for critical advice

Formulate

• Key messaging & narratives 
• Traditional & digital content library
  • Website copy
  • Marketing collateral (inbound)
  • PR & thought leadership
  • Customer case studies
  • Campaign assets (outbound)
  • Sales playbooks, battle cards & tools
  • Presentation & proposal frameworks

Let Me Help