Your Strategic Partner
To Help You Understand
The Problem, The Process, and The Proof
Most opportunities are lost before you ever knew they existed. The best way to improve conversions and wins is to elevate credibility, build trust, and lessen perceived risk. Decision makers tune out ALL except proven field, category, or market LEADERS.
It Could Already Be Too Late. . .
Decision makers are sophisticated, and they’ve quickly adapted to technology and content that have completely changed how solutions are evaluated. Here are some key facts that you can look up by the big research firms, or just corroborate through your own recent experiences on buying and choices:
- Up to 70% of a decision maker’s journey is complete before the solution provider is engaged or contacted in any way, as they self-educate through content rather than sit through a “pitch” without any context or understanding of their needs.
- A decision maker may engage two to four options for a proposal, all of which represent the top-tier or best of breed for that field, category, or market. (Nobody ever got fired for buying IBM, as they say. Top-tier solution providers lower perceived downside risk.)
- Outbound strategies are mostly landing on decision makers who aren’t yet ready, or, if by coincidence the timing is right, other solution providers have the inside track and highest credibility with the decision maker.
How I Work
These are the general categories of projects that I do. This isn’t “copywriting.” With a project-based proposal, expect contextual understanding of your needs, including competitive research, assessment of existing materials, facilitating internal conversations, and creation of materials, following a defined positioning, messaging, and content strategy.
- Product marketing messaging and positioning
- Sales enablement content
- Sales training
- Sales & Marketing alignment
- Business, marketing, and technical writing
- Solution briefs
- Presentations and proposals
- Press releases
- Executive bios and résumés
- Issue and advocacy messaging
- Ghostwriting/ thought leadership
I can adapt the structure and model of the proposal and work to your most immediate needs, but it’s always easy to start with a No-Fee SWOT Content Analysis!
Get Your SWOT Analysis NOW!
No-Fee SWOT Content Analysis
Let’s start a partnership with equal investment. With a brief call, questionnaire, and some of your existing content, I will provide for you AT NO CHARGE a look at your strengths, weaknesses, opportunities, and threats as they pertain to your positioning, messaging, and content.
Project-Based Proposals
As we define your value proposition as well as position it as a top-tier, best-of-breed solution, you’ll want to thematically unify your content.
Whether you start small or revitalize your library, custom proposals let you map content to your objectives and get the most value.
Time-Based Consulting
Let me be an extension of your team and help establish structures and best practices as a consultant, using my help when, how, and as you need it.
Team Facilitation & Speaking
Marketing sent leads, Sales rejected them, the CRM is a mess, the pipeline is stalled, and everyone blames everyone else! Sound familiar? Let me help!
A Few Samples
The work product of my Leadership Positioning, Messaging, and Content tells the story of the respective client for which it was produced, and as such, is typically owned and retained by the client under exclusive use or non-disclosure agreement. Thus, the samples here aren’t exhaustive of every type of content I can offer, but they do provide an excellent showcase of the quality, depth, and breadth of the content I produce, in the context of working with solution providers of highly technical products, services, and ideas.
Case Studies
Your content strategy must tell compelling stories of solving problems. Case studies can do that!
Ghostwriting
Solutions typically involve products and services, so demonstrating the clear expertise of your team lessens perceived risk.
Ghostwriting
Decision makers need information, so providing education in articles positions your solutions as defacto standards.
Press Releases
Press releases are expensive and mostly ignored. Strategic press releases set status and forge relationships.
Video Scripting
Video is easier to produce than ever, and more widely consumed by decision makers. So make the message count!
Webinars
Bypass gatekeepers and get involved in the decision maker’s journey without triggering sales resistance.
Sales Enablement
Align your marketing and sales messages while getting to the heart of what decision makers need and want.
Web Content
Even with every other medium and channel, this is still where people will go to understand you. Be sure that they do!
Executive Profiles
Industry leadership begins with thought leadership. Elevate your authority by showcasing expertise.
HubSpot Certified Expertise
Sales Management
Sales Enablement
Digital Marketing
